Annual Report 2002-2003

Her Majesty's Theatre & The Civic Hall

The Her Majesty's Theatre Business Unit manages and operates the City's two premier performing arts facilities - Her Majesty's Theatre and The Civic Hall, and runs the MajesTix ticketing agency.

Highlights of the 2002-2003 year

· Graeme Vendy retired as Chairman in December 2003 and Val Sarah was elected as his successor in February 2003.

· Peter Morey and Damian Muller were elected as User Group representatives in November 2002 for a 2-year term commencing in February 2003.

· Councillor Val Sheil resigned as a member of the Her Majesty's Theatre Board in September 2002.

· Jeanette Horsley resigned as a member of the Her Majesty's Theatre Board in November 2002.

· Councillor Stephen Hishon resigned as a Councillor and Her Majesty's Theatre Board Member in June 2003 to accompany his wife, Judith Fleming, in her career move to Dubai, in the United Emirates.

· The structure, role and membership of the Her Majesty's Theatre Board Working Groups was reviewed in March 2003 to create the following Working Groups -
Finance & Property;
Programming;
Marketing, Sponsorship & Community Development;
& MAYTE Theatre Youth Group.

· Funding was secured from the State Government - Department of Innovation, Industry and Regional Development, for a Feasibility study to investigate the potential of linking Her Majesty's Theatre and the Ballaarat Mechanics' Institute. Sinclair, Knight Merz were appointed as the consultants to the project, with David Miller as Steering Group Chair and Janice Haynes as Project Manager. The Australian Labor Party made a $3.5million pre-election promise contribution to this project in October 2002. The Feasibility study commenced in April 2003, and is anticipated to be completed by October 2003.

· Kath Thorne (MajesTix Box Office Manager), Wendy Hall (Deputy Director), Peter Freund (Publicist) and Gary Wright (Casual Usher/Doorperson) were honoured with 10-year service certificates from the City of Ballarat. Malcolm Matthews (Finance Officer) was honoured as an employee of the City of Ballarat with over 30 years of service.

· Stuart McKellar was sub-contracted to The Australian Ballet to provide technical services for the 7 1/2 week tour of Trilogy in July & August 2002, marking his 17th annual tour with The Dancers Company.

· A grant of $423,900 was received from the Arts Victoria Regional Arts Infrastructure fund for Capital Works. $205,000 of this amount is a contribution to the installation of Air-conditioning in the Theatre Auditorium and will be expended in the 2003-2004 financial year.

· Capital Works projects completed at Her Majesty's Theatre in 2002-2003 include the replacement of the Fire Panel ($7,840) and installation of a Security system ($26,494), the replacement of carpet in the foyer and stairs ($15,300), the purchase of a Funktion One Sound system for the Auditorium ($153,211) and a Strand 530 Lighting Console and backup power supply ($71,121). 5 Additional Bytecraft dimmer racks were purchased (15,852) along with 25 Strand SL Profile lights ($21,610). A mezzanine storage area was built backstage ($11,492) and a walkway was built in the Dome ($13,842). Electric winches were installed on the Auditorium Chandeliers ($7,511). Flat computer screens were installed in the Box office and the design work for the Air-conditioning system was commenced.

· After much deliberation the Programming Working group decided to present the 2003 Theatre season of 20 Theatre productions in 2 Acts (Act 1 - February to May & Act 2 June - November) with separate brochures for each act.

· The Best Value process for Her Majesty's Theatre was commenced in March 2003 with both random community and target audience sector survey data collected. A review of all aspects of the Theatre's operations was also conducted, along with a benchmarking study of comparative Theatres across Australia. The Theatre's Best Value report is anticipated to be submitted to the Ballarat City Council in December 2003.

Statistics

Her Majesty's Theatre continued to present a very busy and varied program with 262 performances and an audience attendance of 68,918 people.

Her Majesty's Theatre was in use for performances or associated rehearsals and set-ups for 215 days of the year (representing 58.9% of possible annual utilisation).

29,574 tickets were sold to the to the 27 productions in the Her Majesty's Theatre Seasons and Daytime Series.

3,716 Season or Series package tickets were sold.

86 tickets were sold Online from the Her Majesty's Theatre web site www.hermaj.com over the year.



Circus Oz was presented as a featured event of the 2003 Begonia Festival) in a 6 performance season attended by 3,766 people.

Commercial presenters hired Her Majesty's Theatre for performances of Foster & Allen, Buddy's Back & Carl Barron, John Williamson in concert, the ballet Romeo & Juliet performed by the State Ballet of Ekaterinburg, ABC Big Big Christmas Show, Melbourne Symphony, Puppetry of the Penis, The Day My Bum Went Psycho, The Hollow Crown and Lano & Woodley in Glitzy.


Trilogy

La Bohème

Art

Professional productions entrepreneured by Her Majesty's Theatre were:
Talking Heads (HIT Productions, Vic);
The Taming of the Shrew (Bell Shakespeare Company, NSW);
Trilogy (The Dancers Company of The Australian Ballet);
La Bohème (OzOpera, NSW);
Milo's Wake (La Boite, Qld);
Art (Melbourne Theatre Company, Vic);
Mavis Goes to Timor (Deckchair Theatre Company, WA);
Speaking in Tongues (HIT Productions, Vic);
A Conversation (Ensemble Theatre Company, NSW);
An Evening with the Three Chinese Tenors (3 CT International);
2003 Melbourne International Comedy Festival Roadshow;
New Works - Black Grace Dance Company, New Zealand;
The Christian Brothers (Sydney Theatre Company, NSW) and
Last of the Red Hot Lovers (HIT Productions, Vic).


Mavis Goes To Timor

Black Grace

Christian Brothers

Daytime Series productions presented by Her Majesty's Theatre were
Denis Walter - Through the Years (Promac Productions Australia, Vic);
Big Band Swing (Style Music, Vic);
Our Gracie (Odyssey Productions, Vic);
HMS Pinafore (Promac Productions Australia, Vic);
Al Jolson - A Musical Tribute (I.D. consolidated, Vic) and
Come Into The Parlour (Helen Noonan & Grant Smith).

Her Majesty's Theatre also presented professional productions of
Snugglepot & Cuddlepie (Canute Productions, NSW);
Boozers & Wowsers - A Theatrical Pub Crawl;
X-Stacy (Black Swan Theatre Company, W.A.) and
Worry Warts (Monkey Baa Productions, NSW).

Local musical seasons were presented by
Ballarat Lyric Theatre - Les Misérables;
Arts Academy (University of Ballarat) - Kiss Me, Kate and
Ballarat Light Opera Company - Sweeney Todd.

The 2002 Royal South Street Competitions ran over 65 days with 172 competition sessions at Her Majesty's Theatre from mid August to early November 2002, with an audience attendance of 22,258 people.

The Theatre was hired by 15 Competition competitors for pre-competition rehearsal sessions. 10 Ballet Schools and Calisthenics colleges presented performances at the Theatre, and there were 5 productions by local Private and Government schools as well as the Aquinas Australian Catholic University 2002 Graduation Ceremony and the 2003 Mars Young Performer of the Year finals.

The Ballarat Theatre Organ Society presented one concert - Travelling Thru Time in July 2002. 498 people participated in tours of Her Majesty's Theatre.

MajesTix sold an additional 13,003 tickets to 109 performances held at a variety of other Ballarat venues, including
Circus Oz;
the Ballarat National Theatre productions of Waiting, Trap for a Lonely Man, How the Other Half Loves and Say Who You Are;
Arts Academy (University of Ballarat) productions of Working, Villain of Flowers, Heidi Chronicles, Women of Troy and The Night Before the Day After Tomorrow,
and to Ballarat Symphony Orchestra and Ballarat Choral Society Concerts.

The opening of the University of Ballarat Arts Academy Campus was held in Alfred Deakin Place on 11 October 2002.

Her Majesty's Theatre provided Technical services for the 2002 Trilogy tour of The Dancers Company (The Australian Ballet) and for the 2003 Australian Federation Tattoo.

The Civic Hall was closed for public hire on 31 December 2002 pending re-development as a Hotel/Convention Centre. Prior to its closure The Civic Hall was the venue for 8 events attended by 4,845 people including performances by Adam Brand and the Royal Scots Dragoon Guards and the 2002 Eureka Mayoral Ball.

The final Financial results of the Business Unit including the operations of Her Majesty's Theatre, The Civic Hall and Capital Works for the 2002-2003 year are: Income = $1,637,369 Expenditure = $2,169,357 Net result = ($531,988) Total value of tickets sold through the MajesTix Box Office was $1,325,817.60.

Data - Her Majesty's Theatre

Number of Performances or On-stage events held

RSSS Competition Sessions

172

RSSS Rehearsals

14

Commercial Hires

17

HMT Entrepreneured

23

Local & Not for Profit Productions

47

Total

273


 

 

 

 

 

Data Analysis
· 172 (64%) of all performances in 2002-2003 were Royal South Street Competitions sessions, with 14 (5%) pre South Street Competitions rehearsals held;
· the next largest number of performances were the local and not for profit productions which includes the seasons by Ballarat Lyric Theatre (Les Misérables), Arts Academy - University of Ballarat (Kiss Me, Kate) and Ballarat Light Opera Company (Sweeney Todd) with 47 performances (17%);
· Theatre entrepreneured productions totalled 23 performances (8%);
· and Commerical hires totalled 17 performances (6%)
· The number of performances at Her Majesty's Theatre in 2002-2003 was an increase of 20 on the 2001-2002 figure (253).

Audience Attendance

RSSS Competition Sessions

22,258

RSSS Rehearsals - participants

957

Commercial Hires

8,836

HMT Entrepreneured

10,414

Local & Not for Profit Productions

27,410

Total

69,875


 

 

 

 

 

 

Data Analysis
· 22,258 (32%) people attended the 2002 Royal South Street Competition Sessions, while 957 people participated in the pre South Street competition rehearsals;
· 27,410 people or 39% of the total audience attended the local and not for profit productions;
· 10,414 people (15%) attended Theatre entrepreneured productions;
· 8,836 people attended the Commercial productions
· Audiences increased by 7,919 people in 2002-2003 over the 2001-2002 number (61,596)
· Audiences for the 2002 Royal South Street Competitions were fewer by 2,035 people than the 2001 Competitions.

Days of Theatre Occupancy for set-ups, rehearsals & performances

RSSS Competition Sessions

65

RSSS Rehearsals

16

Commercial Hires

11

HMT Entrepreneured

29

Local & Not for Profit Productions

94

Total

215


 

 

 

 

 

Data Analysis
· In total the Theatre was in use for 215 days or 58.9% of the days of the year.
· With 94 days (45%) the Local & Not for Profit Hirers used the Theatre over the greatest number of days; the Royal South Street competition sessions used the Theatre for 65 days (30%), and for 16 days (7%) of pre-competition rehearsals.
· Her Majesty's Theatre entrepreneured productions occupied the Theatre for 29 days (13%) and Commercial Hirers used 11 days (5%)
· Her Majesty's Theatre was used for 21 more days in 2002-2003 than it was in 2001-2002 (194 days).


Box Office Takings

RSSS Competition Sessions

$163.450.50

RSSS Rehearsals

Commercial Hires

$287,819.50

HMT Entrepreneured

$212,166.50

Local & Not for Profit Productions

$458,611.00

Total

$1,122,047.50


 

 

 

 

 

 

Data Analysis
· Tickets to the value of $1,122,047.50 were processed through the MajesTix Box Office for performances at Her Majesty's Theatre.
· 40% of the total value of ticket sales was for Local and Not for Profit productions
· 15% of the total value of ticket sales was for the Royal South Street Competition Sessions
· 19% of the total value of ticket sales was for productions entrepreneured by Her Majesty's Theatre
· 26% of the total value of ticket sales was for Commercial hires
· Tickets are not sold for RSSS pre-competition rehearsal sessions
· Gross Box Office takings for productions at Her Majesty's Theatre were $338,715.50 more in worth of tickets in 2002-2003 than in 2001-2002 ($783,332.00).

Combination of All Factors

RSSS Competition Sessions

34.91%

RSSS Rehearsals

3.48%

Commercial Hires

12.41%

HMT Entrepreneured

13.93%

Local & Not for Profit Productions

35.26%

Total

100%


 

 

 

 

 

 

Data Analysis
· This final chart shows the combined result of the 4 previous charts comprising the factors - Number of Performances, Audience Attendance, Days of Theatre Occupancy and Box Office takings.
· Essentially the chart indicates that primarily Her Majesty's Theatre is used for Local and Not for Profit productions and the Royal South Street Competitions sessions and rehearsals.
· Productions entrepreneured by Her Majesty's Theatre have a combined factor % of 14% and the Commercial Hire % factor in 2002-2003 was 12% which is higher than in previous years.
· In 2002-2003 there was a small overall reduction in the impact of the Royal South Street Competitions (36%) and the pre-competition Rehearsal sessions (3%) from the 2001-2002 statistics (41% Competitions, 4% RSSS Rehearsals) which is attributed to the lower audience number and reduction in Theatre occupancy days.

Averages - Her Majesty's Theatre

RSSS Competition Sessions

129

RSSS Rehearsals

68

Commercial Hires

12.41%

HMT Entrepreneured

520

Local & Not for Profit Productions

452

Overall Average

583

 

 

 

 

 

 

 

 

RSSS Competition Sessions

$7.34

RSSS Rehearsals

Commercial Hires

$32.57

HMT Entrepreneured

$20.37

Local & Not for Profit Productions

$16.73

Total

$16,28

 

 

 

 

 

 

 

 

Month

Days

July

24

August

25

September

22

October

28

November

24

December
21
January
0
February
13
March
10
April
8
May
22
June
8
Total
205

 

 

 

 

 

 

 

 

 

Plus 10 days attributed to 2002-2003 from June 2002 = 215 days.

· Overall Her Majesty's Theatre was busier, had a greater number of performances and days of occupancy, higher audience numbers and a larger Box Office turnover in 2002-2003 than in 2001-2002.

Prepared by Janice Haynes
Director
Her majesty's Theatre